Good articles are easy to spot. Writing one, however, is not as easy. Like any skill in life, you need to practice and improve constantly over a significant period of time if you want to see some serious results. The same is true for all types of content writing. That is why, when you look at an article on the web, you can instantaneously see whether a professional writer wrote it or not. And, if you don’t consider yourself an experienced writer, do not fret, with a little practice, you will learn how to write an article just as well as the pros.
Here is a list of what to look for and what we consider to be some of the most important tips on how to write an article.
Headlines are crucial to get right. They are the first thing online visitors and customers see, even before they view your site. The headlines you write, and the messages you convey, are important when creating traffic on search engines. If your headline is confusing, long, boring, or just plain inaccurate, people are less likely to want to view your site.
If you look at the BBC’s website, one of the best and most trusted news organizations in the world, you will see a pattern emerge among its headlines. They are short. They are informative. They answer questions you may have, and provide information you may need. In short, you could only read the headline and get the gist of the ensuing article right away. Try and use their format for your article headlines as well.
While the BBC is a news site and your website may not be, the fundamental rules still apply. You do not have to write about Brexit or the aging population of Japan to write a great headline. You could be writing about your dog and how natural dog food is better than canned food. “Bite Into Canned Dog Food Profits” could be one way you headline your article. “Natural Food: Dog’s Best Friend” could be another. Play around with the words, various idioms, and other rhetorical devices like puns, and come up with your own short and sweet headlines.
Images and Image Use
When considering how to write an article, images are one of the first things you will need to think of. Generally, images in an article are like songs in a musical. They are great when they fit the narrative but, if you put them where they do not fit, they will not. There is a reason why Les Miserables has songs about fighting against tyranny and not about the main characters brushing their teeth. Similarly, when deciding which images to use and where, think about the importance of their placement and how they benefit your article.
The phrase, “A picture is worth 1000 words,” makes sense to consumers. Pictures can tell you so much more than the longest article can, and in only a fraction of the time. This is why 65% of consumers would rather read emails chock-full with images over those that incorporate plain text (35%).
Images can also use used to add to your website’s authority, as well as the authority of your posts. You can, for instance, insert a photograph of the article’s author, which adds a sense of professionalism to whomever is reading it. You can also strategically place images throughout your article in order to emphasize certain points.
If you are commissioning an article on baking a specific type of pastry, you should include images of the pastry at each step of completion to help the reader follow along. If you are writing a political report on a function of government, you could post photographs of relevant documents or political features in order to emphasize your points.
For the best placement and use of images in your articles, contact a professional content writing service.
Infographics and Infographic Usage
Rather than include infographics in your article, as they will compete for attention with your printed text, it might be a better idea to summarize an article in an infographic. Infographics can condense a huge amount of information into an image, which you can then easily share to people’s emails and smartphones across cyberspace. With infographics, there may not be any need to write an article on the same subject, especially since infographics are more shareable.
Using such a visually appealing form of information-sharing can be a great tool for your business, as long as you use it correctly and in a way that either boosts your online profile and reputation, or leads to more traffic to your site (the two are not mutually inclusive). UnBounce.com reports that the use of infographics leads to a growth of 12%, when compared to website that do not.
The hardest part of using infographics is making them. However, there are free and paid services online that can provide you with an infographic. While free online services are limited in their function, and you may not get exactly what you want, paid services are affordable, especially when you consider the value you are receiving. It is like any other expense. You should determine whether such an expense is beneficial to your business.
Quotations can make your article seem stronger, but they can also make it seem weaker if you are not careful. It all depends on the source of your quotations and how you are using quotations within your article.
First, the source of a quote is important. “Do not compare yourself with others,” might seem like a good quote to use for a motivational post when you are trying to inspire people to achieve success. However, this quote comes from Adolf Hitler, hardly a source you want to use for any article other than one focusing on WWII history.
The best sources you can use when highlighting your business are your customers. Ask your customers how your products and services benefited them. They will be able to provide glowing recommendations of your business and all the ways you have helped them in their own lives. Testimonials makes your business seem more genuine, successful, and noble; traits many customers are looking for in a business.
The last thing you want is to be ridiculed for a quote, for instance, when an auto mechanic quotes Ned Stark, stating, “Winter is coming…so come on down and have your snow tires fitted.” That is just ridiculous and seems like flimsy attempt to cash-in on a hit television show.
Second, the quote actually has to serve a purpose in your article. It is not enough to include quotes. You need to introduce them and explain their relevance. If you want to add quotes, two of the best places to add them are at the beginning or end of your article.
Introducing your article with a quote sets the tone for your article and lets your audience know what the article is about. Ending the article with a quote helps summarize your article and leaves your audience with a simple phrase that encapsulates the point of your entire article. Either is good.
Formatting refers to the way the article looks in your browser. Are the paragraphs indented? Is the font and font size constant throughout the article? Are brackets and quotation marks concluded? Are all letters that should be capitalized actually capitalized? Is the format of your title or headings capitalized appropriately (you can go here for that)? Are you using proper spacing and margins?
There is no one format for an article. Different bloggers and authors enjoy different styles. Choose a style and formatting of writing that works for you and your audience, and then stick with it. Above all, consumers value consistency.
One simple yet effectively way to ensure your article has good formatting is to edit your articles thoroughly after you write it. If you hire a content writing service to write your articles, read through them to ensure you purchased exactly what you wanted. It will be easy to catch typos, errors in formatting, or simply noticing odd phrases that you would not usually use.
How To Write An Article For My Blog/Site/Etc.?
Now that you know how to write an article, and a good one at that, you are probably interested in creating custom content for your website, blog, or other online platform. There are two ways you can do this, like anything else in life. You can acquire the skill and ability to do it yourself. Or, you can hire a professional to do it for you in a short period of time. Prices range for paid services but you are paying for the time and expertise. Ultimately, you get what you pay for.
If you cannot do something or do not have the time to do it, the second option is always the better one. Professional copy and content writers and editors will work with your through every step of the process, guaranteeing you that your vision for a new article is fulfilled. Reach the audience you want, tell the story you want, and convey the message you want, all in the click of a button!
Contact a professional content writing service today and watch your online reputation skyrocket with a great article today.