Any successful business understands the importance of generating and following through on leads.

Websites have completely changed the way we interact with leads due to the explosive growth of the Internet. Every day, thousands of potential leads interact with your website, but without sophisticated software, it can be nearly impossible to determine which ones are useful and which ones are just noise.

That’s where Visual Visitor steps in. They call themselves the “best $59 sales tool ever,” and we would have to agree.

Much like Google Analytics, Visual Visitor is simple to install and requires nothing more than a simple line of tracking code to get working.

The Good

Where the software shines is in its ability to hyper-identify all visitors on your website, providing you with a unique opportunity to build targeted customer lists and customer buckets.

A Visual Visitor Lead

The average unfiltered Visual Visitor lead will tell you the following:

  • The company name associated with the lead
  • Their phone number
  • Where they are located
  • What region or state they come from
  • What country they are located in
  • A link to the website that they found you on
  • Any keywords they used to find you
  • What page they landed on first on your website
  • The date and time of the visit

With this useful information, you can develop lead lists that are specifically targeted. Are you looking to run a regional campaign? No problem, this will help you track the campaign’s effectiveness, bounce rate, and other useful metrics.

The Price

It’s not uncommon for some SAAS (software as a service) to come with a hefty price tag. This isn’t the case with Visual Visitor. A free trial is offered that allows you to demo the software for 14 days, the standard addition of the software can be purchased for a reasonable $59, and a reseller addition is available as well.

Sell with Confidence

Cold calling is a time consuming and slow process, after all, there are no guarantees in the world of sales,

The ability to know who your leads are already gives you a leg up over an individual that is cold calling with nothing more than the company name and a dream.

Going into a cold call with an individual’s name, title, and know that they are interested in your product or service, will help you close that deal and increase your revenues. In the world of business, there is nothing better than this.

Great Customer Service

It goes without saying, a product can be amazing, but without top notch customer service, a company can find itself dead in the water.

Visual Visitor has a friendly staff that is more than willing to step in and help you troubleshoot any problems you may have. They also follow up with you through email to see how your campaign is doing and whether there is anything they can do to help you out.

Their blog also features several helpful articles that will help you learn the basics and how to get the most out of the software.

It’s that kind of personal touch that separates them from their competition and makes them one of the premier sales tools on the market.

The Bad

There isn’t much to complain about when it comes to Visual Visitor. The software is silent and works through the backend of your website.

My most notable complaint about the software isn’t so much about the capabilities of the software itself, but rather to do with the daily updates it sends you. For some, this is useful information and something they will want to check, but it can quickly fill up your inbox.

The Verdict

For $59 a month, you can’t go wrong. If your website receives a lot of traffic and has the need to sort through leads, Visual Visitor may be one of the best investments you ever make.

Sales is a busy game and any tool that allows you to cater your sales message to your customers is worth its weight in gold.