Content writing is the great equalizer of our time. Companies of any size can produce written content for their websites blogs, landing pages, and social media platforms. High quality content writing should be viewed like a full-time salesman that is always advertising your business and working to generate you leads. When you pay for valuable content, your consumers will read it, digest it, interact with it, and engage with your business in a way that is profitable to you. By maintaining a company blog and hiring a content writer, your business will rank organically, generating additional leads, views, and customers.