Even today, a large portion of businesses avoid creating a website and social media profiles. The Internet as we know it did not come into the public mindset until the mid-1990s. Even then, many shirked it as a new innovative fad. We never thought it would fundamentally replace the way we communicate with each other.
When using social media to promote your business worldwide, you must diversify your approach because different platforms have different demographics. Unless you have a specific demographic that you cater to, you will need to foster online attention and translate that into sales. Increasing your Search Engine Optimization (SEO) is a primary means to do that