From advertising to freelance, you’ve heard the term copywriter come up one too many times. You may be thinking to yourself, “what does a copywriter do and are they even necessary to add to my team?” I can’t tell you how many times businesses have to face this debate, so let’s make it clear. Doing
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So far Eric Carriere has created 19 blog entries.
Even today, a large portion of businesses avoid creating a website and social media profiles. The Internet as we know it did not come into the public mindset until the mid-1990s. Even then, many shirked it as a new innovative fad. We never thought it would fundamentally replace the way we communicate with each
It’s about time we talk about landing and sales pages. You probably don’t realize how badly you need them. But if you want to run successful marketing campaigns, you have to direct your traffic to targeted content. So, how about we step up your sales page game? First things first, you need to understand what
Any successful business understands the importance of generating and following through on leads. Websites have completely changed the way we interact with leads due to the explosive growth of the Internet. Every day, thousands of potential leads interact with your website, but without sophisticated software, it can be nearly impossible to determine which ones are
Being in the restaurant business is tough. It is hard for owners to thrive in this economy, and with such low profits. After all, you must be passionate about food because there is not much money left over after you pay all the necessary expenses like wages, produce, maintenance and upkeep, etc. More so than
Everyone wants to play it safe. Your investors play it safe when they make demands for their investment or curtail it based on their assumptions of you and your business model. Your employees play it safe when they simply clock-in and clock-out, not wanting to stay overtime to help grow the business and, in turn,
Good articles are easy to spot. Writing one, however, is not as easy. Like any skill in life, you need to practice and improve constantly over a significant period of time if you want to see some serious results. The same is true for all types of content writing. That is why, when you look
Creating an online business can be as simple as creating a website and using Paypal to sell your merchandise. However, while setting up a business is easy, going bankrupt can be just as easy as well. If you do not promote yourself, you will not earn enough revenue to continue operating. The Internet is a
What is the Business Growth Mindset? The growth mindset refers to a state of mind where you are not limiting yourself with perceived obstacles and it can easily be applied to business growth. One example we all have experienced is telling yourself you are not talented enough at a specific school subject. For some of
As a small business owner, you may not be familiar with Search Engine Optimization. In short, Search Engine Optimization or SEO refers to how visible your website is on search engines like Bing and Google, and the methods you use to increase your ranking. The more unique and visited your site is, the higher your