Since the dawn of Google and other popular search engines, Search Engine Optimization (SEO) developed as a way to try and game the system. SEO copywriting has been a focal point for webmasters and businesses that are looking for a way to leapfrog their competition in the search results. Search engine results are a sticking point for many businesses and competing for the best keywords is a bloodthirsty endeavor. As article writing and website content has evolved, so too have SEO trends, and Google’s infamous and mysterious algorithm. There are many theories about how SEO works and several reputable sources like Moz, Google’s guide, and many more.
How to Get Started With SEO
Getting started with SEO copywriting can be challenging. There is a lot to learn and your first step should be to learn the following basics:
- Meta titles and descriptions and how they interact with crawling.
- Keywords and how they influence search rankings.
- The importance of link building and developing “link votes.”
- Creating an error free website.
- Inputting ALT tags for all of your photos.
- Developing a presence on social media.
All of these basic tenants of SEO will help you grow your presence online and all of these methods can be achieved through SEO copywriting and online writing services.
1. Link Building Is the Key
SEO trends are always shifting, but link building remains an important part of the practice. Links are like digital votes. When you link to a source, Google recognizes that you have linked to that specific source and it adds invisible “link votes” to the websites total. The more link votes a website collects, the more they will appear as an authority in their industry. If a reputable website links to yours, you will receive an even bigger boost.
For example, if you wrote a news piece that was picked up by the Huffington Post, Google would count that as an extremely valuable link vote and it would have a profound effect on your website’s traffic. One of the easiest ways to build link votes is to write high quality content. If you struggle with writing, it is best to hire a professional online writing service or article writing service to help you produce high quality content that is SEO compliant and worth reading. This small investment can pay off big time when it comes to ranking on Google, especially if your content gets picked up and linked to by an important website.
2. Choose the Right Keywords
Keywords are less important than they were before. However, they are still an important part of SEO and they Google categorize your website. Choosing the right keywords will help you rank well on Google, but choosing the wrong ones can have a negative effect or leave you competing for keywords that you have no chance of ranking well with. For example, if you sell shoes in New York, trying to rank for the keyword “buy shoes” may be extremely difficult and a complete waste of time. Instead, you may find it easier to rank for a keyword that is specific to a certain brand of shoe and the city. Finding the right keywords is an art form on its own and is best left to the experts who have extensive experience in hunting down keywords that are worth using. All of your SEO copywriting will use specific keywords, so it is important that you choose the right ones.
3. Modern SEO Copywriting Demands Organic Content
Past SEO trends were full of keyword stuffing and maintaining a specific keyword density. The current SEO trend is all about organic content that is natural and easy to read. Google doesn’t reward articles that lack meaningful content and rely on keyword stuffing. They see this content as filler and will penalize websites and blogs that rely on this tactic. Instead, they want longer pieces that are informative and valuable to the reader. This increases the viability of their search engine, as it shows users that it is capable of returning reliable search results that are useful. If you write compelling content that is helpful for a specific industry, you will notice an increase in your website’s traffic and rankings on Google.
If you have any questions about SEO and SEO copywriting, we would love to hear from you. Take advantage of this useful tool and learn how to optimize all of your articles and blog posts. Write On is an online writing service that focuses on SEO copywriting and website writing services. We are dedicated to helping businesses learn how to take advantage of SEO in an effort to increase their exposure on the Internet.